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movie on the long tail

"the audience is up to something"? 'they' may not be in glass towers these days, but the idea of fully empowered audiences is certainly a 'new media'/'web 2.0' romanticism. I was also confused by the image of a closed "Mom's Travel Agency" followed by voices in 'glass towers' talking about how to compete with empowered audiences. YouTube - Day of the Longtail.

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