cisco vs apple
apple acts like it can have any name it wants, based on the strength of their brand; first vs. apple records and now vs. cisco with the iphone. it's like steve just announced it that way because he thinks apple deserves the name, whether someone else had it first or not. not that I think they should/shouldn't be able to use 'iphone' or sell music; it just think it's inelegant how they go about it.
arstechnica has a succinct article. also,
cisco vs apple at boingboing.