mindfulness in a catalog
This online store of bike things is mind-blowing: Rivendell Online Catalog. It has amazing attention to detail: materials, craft, and a tiny bit of practical, not-snobby heritage. Everything has a detailed, enthusiastic description and often a quick how-to. They are so attentive to detail that they get parts custom manufactured (tires, something else I don't remember) and dig up nifty things (opposite-shifting front derailleurs, wool cycling jerseys). I want a paper catalog so I can sit and drool (more drooling and catching enthusiasm than shopping).
specifically awesome things: